‘Toyota Positive’ – animated elements

Client: Toyota
Agency: Saatchi & Saatchi London
Date: Mar 2013

The brief was to design a crew of ‘Helper’ characters to represent the ‘Toyota Positive’ campaign for the Prius online. They are a friendly, helpful team who do good deeds and spread messages of positivity. The purple and blue helpers were used on the car livery and the rest of the gang you can see dotted around the various online platforms that were set up for the campaign:


Aesthetically, the direction was meant to be ‘vector-y’ with a little bit of a “3D-feel” so that they would be able to sit well in photographic scene.

These are clips are the two animated elements I was asked to produce for the online campaign.

'Toyota Positive' - animated elements
Flying Eye Books x Ben Newman x Jambonbon
Full Secs - Massive Jugs
Full Secs - The Dark Knight Rises
Look Ma! No Hands!
Poop The Loop
'Toyota Positive' Helper characters
Conversations I've Never Had
Daddison x Jambonbon Yostograph Screen Print Collabo
Pictoplasma Character Compendium
Postcard for Tidal Lagoon Swansea Bay
Yostograph Screenprints
Aardman - Pirates! Stop-Motion Puppet Painting