‘Toyota Positive’ Helper characters
Agency: Saatchi & Saatchi London
Date: Mar 2013
The brief was to design a crew of ‘Helper’ characters to represent the ‘Toyota Positive’ campaign for the Prius online. They are a friendly, helpful team who do good deeds and spread messages of positivity. The purple and blue helpers were used on the car livery and the rest of the gang you can see dotted around the various online platforms that were set up for the campaign:
Aesthetically, the direction was meant to be ‘vector-y’ with a little bit of a “3D-feel” so that they would be able to sit well in photographic scene.